|
 |
|
Mobile Marketing Association Annual Guide
Anytime, anywhere, always on, always available... Mobile allows a brand to connect with its consumer like never before. The MMA Annual Mobile Marketing Guide highlights the leaders and innovators in the global mobile marketing industry. It features the companies and individuals who have shown leadership, creativity and excellence in their mobile campaigns, technologies, initiatives and, in some cases, their partnerships.
|
|
 |
|
Macy's 150th Anniversary Celebration
Exceptional service to both the customer and the community is the core reason Macy's has not just endured for 150 years but risen to the status of American icon, building countless brands along the way and boosting the local media and economies where its stores do business.
|
|
 |
|
The Action-Packed World of Video Game Advertising
Though in-game advertising isn't new-it goes back nearly a decade with static product placements akin to those in Hollywood's feature films-it's changing in ways that are drawing more dollars, more attention and more results.
|
|
 |
|
Media Planners Guide to Independent and New Magazines
When the Goliaths of the magazine world are struggling with declining circulation and advertising pages, how do the Davids compete? Read the AdweekMedia and SRDS special report to find out which are the magazines to watch.
|
|
 |
|
Experiential Marketing: Changing the way you relate to brands
Never before has the marketing world been moving so quickly, and it's
the customers who are sitting in the driver's seat of the pace car. Each
new tech gadget that customers purchase speeds the pace and makes the
world go a little faster. The proliferation of these technologies and
emerging media has changed the way customers talk, the way they listen,
the way they act, and what they expect from brands and marketers.
|
|
 |
|
Advertising in the Age of Interactive
For advertisers, every new medium brings with it new opportunities. Print introduced text and visuals, radio brought sound, and television represented a giant step forward with the moving image. But the Internet is unique. It brings together every component that came before it-audio, still images, text and video-while introducing its own, interactivity. The result? A quantum leap in both the art and science of advertising.
|
|
 |
|
Goodby and Silverstein 25th Anniversary
A salute to Goodby, Silverstein and Partners' 25 years as leaders and innovators in the advertising industry. "In the early '80s, two young and talented guys influenced by this culture set out to, yet again, change our expectations of what is creative, what is advertising?..."
|
|
 |
|
Trademarks and Copyrights
Brand Defense: Protecting Trademarks and Copyrights. Assuming that infringements on your branded intellectual property, trademarks and copyrights will be easy to detect, and that your response will be swift and merciless, could be a mistake. The world of IP protection-particularly online-is becoming more complicated.
|
|
 |
|
Event Marketing
Face time is quality time, in terms of connecting with consumers. That's why more and more brands are adding or increasing the use of events in their marketing mix. Those up-close-and personal experiences—via everything from sporting events to concerts to college projects to street teams and sampling programs—have the power to memorably engage consumers, create a unique connection with them and drive sales.
|
|
 |
|
LIMA Licensing Gala Awards Coverage
More and more companies are embracing licensing not merely as a revenue generator but as an integral component of their brand marketing strategies. Property owners, their licensing agents and retailers have all become much more savvy in their approach to the discipline. One of the strongest growth areas continues to be corporate brand licensing, which makes sense: Given the tremendous competitive pressures that exist today, businesses need to find new ways to promote and extend their brands, and a well-managed licensing program is a viable way to do so.
|
|
 |
|
Executive Education and MBA Guide
A recent study on career advancement by Forrester Research's CMO Group and Heidrick & Struggles showed the majority of respondents wanted to become a CMO of a large company or brand or a chief executive officer, but that they currently spend only about 10 percent of their time on enhancing the skills necessary to take their careers to the next level.
|
|
 |
|
Marketing to Asian Americans
THEY'RE AFFLUENT, HIGHLY EDUCATED AND GREAT AT SAVING MONEY AND SPENDING IT ON LUXURY BRANDS.
They have the fastest population growth rate of all racial groups, the highest median household income, and very
high rates of business ownership. And they are trendsetters in many spheres of our national life-including food,
healthcare, recreation, education, and cutting-edge, high-tech entertainment, With all these superlatives, they're a
marketer's dream. "They" are Asian Americans-a population numbering almost 15 million people of diverse ethnic
descent and origin-and they're the biggest opportunity of the marketing world.
|
|
 |
|
Shopper Marketing
A new study commissioned by the Promotion Marketing Association's newly formed Shopper Marketing Center of
Excellence identified broad and growing acceptance of the practice of shopper marketing among both retailers
and marketers, as well as a need for closer collaboration between them. The comprehensive online survey, fielded
in March of this year in conjunction with Brandweek, Progressive Grocer and Convenience Store News, polled
manufacturers and retailers as well as the agencies and marketing service organizations working with them. The
results provide a provocative glimpse into the current state of shopper marketing and vividly point out the gaps
in achieving its promise.
|
|
 |
|
Social Responsibility
Leading companies are making conscious efforts to engage in socially and environmentally aware causes--
and the success rate is undeniable. The positive impact these campaigns have had on society is evident
in the increased interest of the public to engage in these social responsibility efforts.
|
|
 |
|
Advertising Women of New York Changing the Game Awards 2008
Breaking the rules, thinking outside the box, coloring out of the lines... These are the demands required of leaders in today's business environment. How do we keep our thinking fresh and innovative when facing down the status quo? Who are the agents of change among us? Advertising Women of New York celebrates and honors the women who have taken chances and who have made a difference — for themselves, their companies or clients, or in the lives of other women. Meet the women who are Changing the Game. As you read the profiles of this year's honorees, we hope they'll inspire you to take the leap.
|
|
 |
|
Marketing to Women 2008
Why is marketing to women so challenging? Today's ultra-consuming woman should no longer be a mystery to marketers. With blogs, message-boards, social networks and other Internet-based feedback, what women think and want is easily at hand for brands that are listening.
|
|
 |
|
Reggie Awards 2008
Brandweek and the Promotion Marketing Association are excited to present the 2008 Reggie Award winners.
This year is the 25th anniversary of the Reggie Awards and to commensurate this milestone the PMA brought
back the cash register prize for the winner of the coveted Super Reggie.
|
|
 |
|
Cable Network Guide 2008
Every year, cable execs eagerly predict upfront money will really move away from broadcast and into their
coffers. This year, because of the "perfect storm" of factors, it actually could. Top media buyers and
cable leaders weigh in. PLUS, in-depth profiles show why cable's the best buy.
|
|
 |
|
Pure Porsche
Core values and calculated risks keep the premier luxury brand on course. Porsche's long-standing credibility
and consistency allows the auto company to believably advertise its "philosophy" of using what its engineers
learn from winning race car competitions to make their cars for the street "more responsive, more reliable
and more exhilarating."
|
|
 |
|
Marketing to Women 2007
Marketers and media aiming to modernize their approaches to women need to recognize that the
old stereotypes don't hold, and even relatively new ones are being challenged daily-female
marketers decry the overuse of the "capable mom" stereotype, the soccer mom has been declared
a myth, grown women are avid videogame players.
|
|
 |
|
Burtch Drake: Salute to O. Burtch Drake and the AAAA
In a career spanning nearly five decades, O. Burtch Drake has seen the advertising industry go
from multi-martini lunches to multiplatform plays. He's left and returned to two agencies, jumped
from the media department to account management to new business, jumped across the pond for a
stint on the client side.
|
|
|
|
