Mediaweek TV showcases the reporting efforts of the Mediaweek editorial staff in video form, featuring originally generated stories as well as one-on-one interviews with high-ranking executives in the media agency and media worlds. Special Reports videos--from AAAA Media Conference coverage to interviews with Magazine Hot List winners--offer expanded coverage to that featured in our magazine version.
With a keen understanding of the challenges business professionals face and the initiatives that can help businesses grow, our editorial team has created an editorial calendar of web seminar topics that are aligned with the coverage and special reports associated with each publication.
Streaming Media East convened last week in New York, and there was a healthy dose of best business practices prescribed for both new and old media’s use of online video. Indeed, monetization was probably one of the show’s central themes. Sure, this is all cool and super fun, but let’s pay some bills while we’re at it. videoegg co-founder and CEO Matt Sanchez offers his take on the medium’s scale, price and product. —Jim Cooper
Led by old faithfuls Criminal Minds and the 100th episode of CSI: NY, CBS has a lock on the Wednesday overnights. But ABC and NBC continue to lag in midweek.
Do you eat, breathe and sleep TV, but don't want to start your own blog?
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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.
Since it isn’t every day I have the chance to interview a megastar (and impress my two teenage children in the process), this week’s column is devoted to the one—and only—Gene Simmons, with whom I spoke on camera during our Mediaweek All-Stars luncheon last week.
The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine’s accompanying analysis for the stories behind the numbers.
Drawing from topline circulation estimates filed to the Audit Bureau of Circulations’ Rapid Report service, this monthly feature provides a snapshot of the circulation performance of a given magazine category based on the latest available figures.
Which cable series are the most engaging among self-identified Democrats and Republicans? Nielsen IAG generated its latest engagement study over 12 months. The research firm looked into the series attaining the highest scores, by cable network, that often received “bipartisan support.”
Multimedia Data and Resources from the Leading Media Industry Magazine- Mediaweek
By incorporating current trends in media planning, like podcasts and webcasts, you can vastly improve the effectiveness of your media buying and planning strategies. Look to Mediaweek for complete coverage of the media industry, the latest trends affecting advertising and much more.