Streaming Media East convened last week in New York, and there was a healthy dose of best business practices prescribed for both new and old media’s use of online video. Indeed, monetization was probably one of the show’s central themes. Sure, this is all cool and super fun, but let’s pay some bills while we’re at it. videoegg co-founder and CEO Matt Sanchez offers his take on the medium’s scale, price and product. —Jim Cooper
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The Week's Issue: NMA Wrap-Up and New Launches
The National Magazine Awards took place on May 1 and while the cocktail party gave everyone some fun schmooze time, the ceremony itself was a bit flat. Tune in to hear suggestions on how ASME can freshen up the categories and make the event even more inclusive--and exciting. --Lucia Moses and Lisa Granatstein Click here to listen
This Week's Issue: Rapid Report & National Mag Awards
In the first edition of This Week’s Issue, Lucia and Lisa discuss the online circulation reporting tool, Rapid Report. Also, Lucia and Lisa ponder the upcoming National Magazine Awards. Will The New Yorker make a comeback? --Lucia Moses and Lisa Granatstein
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The Download: Long Live The Upfront
The upfront has long been rumored to be dying, or at least having its curio cabinets moved into assisted living. Certainly the fragmentation of the media marketplace makes it exponentially more complicated to place messaging. And ROI pressure makes waste an increasingly less acceptable cost of doing business. As media fragments, social nets could advance the market's model. --Jim Cooper with Michael Burgi
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The Download: Video in the Stream
March was a big month for video on the Web. In fact, I’m writing this column just a few hours before deadline in fear that more news will break and render my musings here meaningless and potentially embarrassing. If I had clacked this out say two weeks ago, it would have been about as current as a maroon IROC-Z parked in front of a Jack in the Box. –Jim Cooper with Mike Shields
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The Download: Content Arms Race
As the Battle for Yahoo between Microsoft and Google settles into trench warfare a month after Microsoft tendered its hostile $45 billion offer, one factor has yet to be addressed: None of these companies has any original, high-quality content to speak of. –Jim Cooper with Michael Burgi
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The Download: Generation On-Demand
“Commercial!” My 5-year-old Grayce shouts this annoyed heads-up from the other room. It seems the DVR’d episode of SpongeBob needs fast forwarding through the ads she deems not worthy of her attention. She, and kids in her age range, say 2 to 10, have unprecedented control over technology. --Jim Cooper Click here to listen
Led by old faithfuls Criminal Minds and the 100th episode of CSI: NY, CBS has a lock on the Wednesday overnights. But ABC and NBC continue to lag in midweek.
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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.
Since it isn’t every day I have the chance to interview a megastar (and impress my two teenage children in the process), this week’s column is devoted to the one—and only—Gene Simmons, with whom I spoke on camera during our Mediaweek All-Stars luncheon last week.
The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine’s accompanying analysis for the stories behind the numbers.
Drawing from topline circulation estimates filed to the Audit Bureau of Circulations’ Rapid Report service, this monthly feature provides a snapshot of the circulation performance of a given magazine category based on the latest available figures.
Which cable series are the most engaging among self-identified Democrats and Republicans? Nielsen IAG generated its latest engagement study over 12 months. The research firm looked into the series attaining the highest scores, by cable network, that often received “bipartisan support.”
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