Online ad spending approached $5.9 billion during the third quarter, an increase of 11 percent versus the same quarter in 2007 and up 2 percent versus Q2 of this year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers
More
U.S. automakers are making little headway in their efforts to secure a federal aid package of $25 billion, and as the threat of bankruptcy looms for General Motors, there is little doubt that the domestic auto category is going to take an even greater hit in 2009.
More
|
The National Football League will unleash a TV spot this weekend to encourage online voting on its Web site dedicated to the Super Bowl, NFL.com/SuperAd.
More
Just two months after unsuccessfully leasing is Sunday lineup to Media Rights Capital, the CW will regain control of the evening beginning on Nov. 30.
More
|
| More National Broadcast |
Set to premiere on Thanksgiving night (Nov. 27) at 8 p.m., the one-hour The Killers Rock Fuse will run without commercial interruption
More
The Comcast Networks group continues to explore advanced product placement, striking a deal with the London-based tech firm MirriAd to digitally insert client messaging into existing video content on E!, Style, Versus, Golf Channel and G4.
More
|
| More Cable TV |
The National Football League will unleash a TV spot this weekend to encourage online voting on its Web site dedicated to the Super Bowl, NFL.com/SuperAd.
More
Crispin Porter + Bogusky and Plum TV are launching their first co-production over Thanksgiving Day weekend, Mr. Internet, a 30-minute show hosted by vp, group creative director Dave Schiff that aims to be the Talk Soup of Web culture.
More
|
| More Digital Download |
Associated Press President and CEO Tom Curley told a group of employees today that the AP could lose up to 10 percent of its staff by the end of 2009, but likely through attrition not layoffs.
More
October provided no relief for The McClatchy Co., with the nation's third-largest newspaper company reporting Wednesday that consolidated revenues dropped 17.8 percent in the month compared to a year ago on advertising that slipped 20.4 percent.
More
|
| More Magazines And Newspapers |
Passengers stuck at the airports during the holidays in Houston, Miami and Washington, D.C. can plug in for free and recharge portable devices and laptops, thanks to an advertising partnership Samsung Telecommunications America struck with JCDecaux.
More
The National Association of Broadcasters turned to an emerging out-of-home ad platform to remind consumers about the pending transition to digital TV: the gas pump.
More
|
| More Out There |
The National Association of Broadcasters turned to an emerging out-of-home ad platform to remind consumers about the pending transition to digital TV: the gas pump.
More
A pair of Wall Street analysts on Wednesday (Nov. 19) downgraded Arbitron stock following the announcement from The Nielsen Company Tuesday (Nov. 18) it would measure audiences for Cumulus in 50 small markets. Clear Channel also signed a contract to have its stations in 17 of those markets measured. Still, the analysts see Arbitron as a good investment.
More
|
| More Local TV/Radio |
Crispin Porter + Bogusky and Plum TV are launching their first co-production over Thanksgiving Day weekend, Mr. Internet, a 30-minute show hosted by vp, group creative director Dave Schiff that aims to be the Talk Soup of Web culture.
More
U.S. automakers are making little headway in their efforts to secure a federal aid package of $25 billion, and as the threat of bankruptcy looms for General Motors, there is little doubt that the domestic auto category is going to take an even greater hit in 2009.
More
|
| More Media Agencies And Research |
|


|