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NEWS - OUT THERE

PLACE-BASED

Samsung Rings Up Airport Charging Stations

Passengers stuck at the airports during the holidays in Houston, Miami and Washington, D.C. can plug in for free and recharge portable devices and laptops, thanks to an advertising partnership Samsung Telecommunications America struck with JCDecaux.

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DTV Gas Pumps

NAB Turns to Gas Pumps for DTV Education

The National Association of Broadcasters turned to an emerging out-of-home ad platform to remind consumers about the pending transition to digital TV: the gas pump.

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DIGITAL

Outcast Expands Sales Team

Post-merger, Outcast Thursday (Nov. 12) announced the expansion of its national sales team. John Caronna was named vp of sales for the company's western region and Roger Blackshaw will serve as vp of sales for the central region. Both will report to Nathan Gill, chief media officer of Outcast, the company formed early last month with the merger between Fuelcast and Bhootan.

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Lamar to Slow Digital Rollout

Soft advertising and a difficult economy forced outdoor company Lamar Advertising to temporarily suspend its digital rollout in 2009. Compared to the 400 billboards the company converted to digital this year, next year that number will fall to 100.

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TRADITIONAL

OAAA Announces Winners of Media Plan Awards

Posterscope USA and McClain Finlon Advertising were the two big winners of the Outdoor Advertising Association of America's 9th Annual Out of Home Media Plan Awards. The awards were presented Thursday (Sept. 25) during the OAAA STAR Showcase in New York City.

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OOH, Nielsen

Nielsen, Integrated Debut OOH TV Metric

For the first time, the TV industry has daily electronic measures of TV viewing outside the home. On Monday (Sept. 2), The Nielsen Co. and its partner, Integrated Media Measurement Inc. debuted the first ratings results from the new syndicated service and announced two charter clients, ESPN and Zenith Media.

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TRANSIT

CC Outdoor Wins Transit Contracts

Clear Channel Outdoor has won the advertising rights to the Sacramento public transit system and the San Antonio bus system, bringing the outdoor giant's annual transit reach to 500 million riders. The five-year contract for Sacramento was effective July 1.

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Titan to Sell Ads on Pace

Expanding its footprint in Chicago, Titan Worldwide announced Monday (Sept. 29) it has acquired the contract to sell advertising on Pace, the suburban bus division of the Regional Transportation Authority. The multi-year Pace contract begins Oct. 1 and covers transit shelter, wrapped buses and exterior and interior media for 570 buses, 230 fixed bus routes, 700 vanpools and 363 paratransit buses.

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CREATIVE

Opinion: The Recession Buster?

Amidst the gloomy prognostications of recession speak, one industry segment poised to continue its growth is out-of-home video networks.

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OOH Creative: Come On Get Happy; Moving Pictures

Mediaweek senior reporter Katy Bachman explores the creative side of the out-of-home market.

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CBS Dominates the Wednesday Overnights; ABC and NBC Continue to Struggle

2008-11-20

Led by old faithfuls Criminal Minds and the 100th episode of CSI: NY, CBS has a lock on the Wednesday overnights.  But ABC and NBC continue to lag in midweek.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Berman

Mr. TV: Army of One

Since it isn’t every day I have the chance to interview a megastar (and impress my two teenage children in the process), this week’s column is devoted to the one—and only—Gene Simmons, with whom I spoke on camera during our Mediaweek All-Stars luncheon last week.

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