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SPECIAL REPORTS
AAAA MEDIA CONFERENCE COVERAGE

AAAA Media Conference Coverage


Check out in-depth interviews from the AAAA Media Conference, including face-to-face exchanges with Nancy Hill, CEO, AAAA; Donna Speciale, president of investment and activation, MediaVest; Marc Goldstein, North American CEO, GroupM; and much more.

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MAGAZINE HOT LIST

The 2008 Magazine 'Hot List', '10 Under 50' List


The Hot List annually recognizes consumer magazines with a recent track record of standout advertising revenue and page growth. To be considered, a title's ad results must be tracked by the authoritative Publishers Information Bureau. For the Hot List a title must have been published for at least three years and must have taken in $50 million or more in annual ad revenue. When compiling the Hot List we evaluate circulation, consider performance against category peers, and consult with a number of the most influential media buyers, who provide insight on which magazines they and their clients favor at the moment.

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CABLE REPORT
USA

Cable Report 2008: Hot List and Profile of Jeff Gaspin


Going into this year's upfront, the major cable networks are well-positioned to gain market share in ad dollars, a direct result of their gain in audience share. Our first-ever Cable Hot List, compiled by senior editor Anthony Crupi, highlights 10 networks with the strongest mojo--from No. 1 USA's hit-making prowess to No. 10 E!'s ability to whip up pop-culture dreck into a tasty paté.

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DIGITAL HOT LIST
DHL

Digital Hot List 2008


The indomitable Google rises to the top of this year's Digital Hot List, while players like Facebook, Apple's iPhone and Hulu also sizzle.

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MEDIA OUTLOOK
media outlook

Media Outlook 2009


It is unknowable, of course, exactly what effect the unrelenting march of bad news about the world economy and financial markets will have on brands and their marketing plans next year.

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MEDIA ALL-STARS

Media All-Stars 2008


These are undeniably challenging times for media. Budgets and staffs are being cut, uncertainty lingers in the background of many decisions and executives keep trying to identify the bottom of the downturn. Such fear often leads to sticking with the tried and true. And for some, that works.

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UPFRONT SPECIAL REPORTS
David Lawenda

Univision Upfront Flies as Integrations Slow Telemundo


The Hispanic TV upfront marketplace this year has been a tale of two networks, with Univision doing business at a rapid pace, well ahead of last year and almost 75 percent sold, while Telemundo has been moving more deliberately and at last year’s tempo.

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MEDIA PLAN OF THE YEAR
Planet Earth

Media Plan of the Year


It’s no secret that we live in a huge media fishbowl, rendered bigger and even more full of life with the advent of consumer-generated content. That reality is really starting to spill over into the world of media planners, who we honor and celebrate with this year’s installment of our Media Plan of the Year awards.

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MEDIAWEEK 50

2008 Mediaweek 50 Full List



2007 Mediaweek 50 Full List



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MAGAZINE BRAND LEADERS HOT LIST
Magazine Brand Leaders

Magazine Brand Leaders 2008


The landscape is littered with failed TV projects modeled on magazine brands. Yet this month, Time Inc.’s massively successful women’s title Real Simple and cable net TLC will roll out the series Real Simple Real Life, a lifestyle-makeover show that shares the magazine’s mission of helping women simplify their lives with practical advice on family, homemaking, style, health and other topics.

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MEDIAWEEK FORECAST

2008 Media Forecast


Based on all that shifted, dipped, soared, crashed and burned in 2007, the coming year in media will be even more hair-raising and volatile than the one that just passed into history.

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  • Newsletter
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  • Podcast
  • Column

CBS Dominates the Wednesday Overnights; ABC and NBC Continue to Struggle

2008-11-20

Led by old faithfuls Criminal Minds and the 100th episode of CSI: NY, CBS has a lock on the Wednesday overnights.  But ABC and NBC continue to lag in midweek.

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Berman

Mr. TV: Army of One

Since it isn’t every day I have the chance to interview a megastar (and impress my two teenage children in the process), this week’s column is devoted to the one—and only—Gene Simmons, with whom I spoke on camera during our Mediaweek All-Stars luncheon last week.

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Mediaweek is the one publication devoted to the media industry. From detailing high-profile marketing strategies and media advertising techniques to our own brand of media analysis, we are trusted to deliver precise and relevant information to our readers. Each year, we publish a number of special reports that take a deeper look into the industry and we share our own insight on how the topics at hand will impact your business.